Consulting
How to Use AI to Support Your Design Sprint (Without Losing the Human Magic)
Design Sprints are already fast. AI can make them even faster.
Coaching
Incentives Are Invisible Until They Break Your Team
You can recruit the sharpest minds across departments. You can give them a clear mission, run the perfect design sprint, and even hold weekly...
JL Heather
May 28, 2025
Consulting
What If Innovation Isn’t a Process—It’s a Social Dynamic?
What if innovation isn’t a process at all? What if it’s a social dynamic?
Preston Chandler
May 21, 2025
Coaching
When Empowerment Feels Like a Threat: The Cultural Barriers to Cross-Functional Collaboration
On paper, cross-functional teams are an innovation no-brainer. You get diverse perspectives, faster problem-solving, and better alignment around...
JL Heather
May 14, 2025
Consulting
The Innovation Bottleneck You’re Not Seeing: Your Feedback Loops
Innovation doesn’t stall because your team lacks ideas. It stalls because they don’t know what happened to the last one.
Preston Chandler
May 7, 2025
Coaching
Silos - Why Your “Cross-Functional Team” Isn’t Really Cross-Functional (And What To Do About It)
We love to talk about cross-functional teams. But when the rubber meets the road, most organizations aren’t structured to actually support them.
JL Heather
May 2, 2025
Consulting
The Risk of Playing It Safe: How Risk-Averse Cultures Kill Innovation
There’s a subtle, seductive lie at the heart of many organizations: “If we just avoid mistakes, we’ll be okay.”
Preston Chandler
Apr 30, 2025
Coaching
The Design Sprint Hangover: How to Maintain Momentum When the Buzz Wears Off
You’ve just wrapped a high-energy design sprint. Sticky notes still cling to whiteboards. The team’s adrenaline is peaking. The prototype is...
JL Heather
Apr 25, 2025
Consulting
Why You Should Let Your Team Break the Rules
There’s a kind of person in every company who rewrites the rules before they’ve even read them. They see something that doesn’t work, and instead of...
Preston Chandler
Apr 23, 2025
Get notified on new marketing insights
Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.
