The Hidden Cost of Certainty: Why Overconfidence Kills Great Products
Certainty is seductive. It feels like confidence. It looks like leadership. It lets us believe we’re in control of an unpredictable process.
Certainty is seductive. It feels like confidence. It looks like leadership. It lets us believe we’re in control of an unpredictable process.
They launched first. Your heart drops into your stomach. That product idea you’ve been meticulously grooming for months? Someone just shipped a...
Coordination keeps people informed. Collaboration creates something new together.
Welcome to Validation Limbo—a comfortable, well-lit purgatory where good ideas go to die slowly and expensively. And while it feels responsible,...
Traditional leadership often rewards those who can make bold predictions and stick to them. That worked in a world where markets moved slowly and...
But here’s the problem: innovation doesn’t mean constant change. It means intentional, human-centered change
If you’re a Product Owner who spends most of your week in refinement sessions, prepping Jira tickets, writing acceptance criteria, and managing a...
We talk a lot about business risk, market risk, and tech risk. But let’s talk about a more dangerous threat to innovation: ego risk.
Best practices are backward-looking. They’re based on what worked for someone else, in a different context, with different people, at a different...
Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.