Consulting
Most Brainstorms Waste Time (What to Do Instead)
Sticky notes on the wall. Whiteboard scribbles. A lot of head nodding. Maybe even a burst of energy. And then... nothing.
Consulting
Agile Alone Isn’t Enough: Why Real Transformation Requires Process Improvement Too
Agile, for all its strengths, isn’t designed to fix everything.
Preston Chandler
Jan 28, 2026
Consulting
The Prototype Paradox: Why Low Fidelity Creates High Confidence
When something looks complete, we naturally assume it is complete. We stop thinking critically and start responding politely.
Preston Chandler
Jan 14, 2026
Consulting
The Hidden Cost of Certainty: Why Overconfidence Kills Great Products
Certainty is seductive. It feels like confidence. It looks like leadership. It lets us believe we’re in control of an unpredictable process.
Preston Chandler
Dec 17, 2025
Consulting
The Collaboration Gap: Why Cross-Functional Teams Aren’t Actually Collaborating
Coordination keeps people informed. Collaboration creates something new together.
Preston Chandler
Dec 3, 2025
Consulting
From Predicting the Future to Shortening the Distance to It
Traditional leadership often rewards those who can make bold predictions and stick to them. That worked in a world where markets moved slowly and...
Preston Chandler
Nov 19, 2025
Consulting
Stop Refining, Start Collaborating: Rethinking the Role of Product Ownership
If you’re a Product Owner who spends most of your week in refinement sessions, prepping Jira tickets, writing acceptance criteria, and managing a...
Preston Chandler
Nov 5, 2025
Consulting
Why “Best Practices” Are Killing Your Innovation
Best practices are backward-looking. They’re based on what worked for someone else, in a different context, with different people, at a different...
Preston Chandler
Oct 22, 2025
Consulting
The Metrics That Are Slowing You Down
They had been measuring predictability, efficiency, and control—and so that’s exactly what they got. But those metrics, as it turned out, were...
Preston Chandler
Oct 8, 2025
Get notified on new marketing insights
Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.
