--- title: Centered Articles | Preston Chandler (3) description: I love helping leaders make impactful change by putting people at the center, harnessing their collective creativity to create dramatic transformation. (3) --- [![CENTERED LOGO Dark](https://centered.work/hubfs/CENTERED%20LOGO%20Dark.png)](https://centered.work) - Services - [Breakthrough Lab](https://centered.work/breakthrough-lab) - [Design Sprint](https://centered.work/services/design-sprints) - [Innovation Coaching](https://centered.work/innovation-coaching) - Case Study - Books - Workshops - Podcast - Articles - About Us [Get in touch](https://centered.work/contact-us) AUTHOR # Preston Chandler I love helping leaders make impactful change by putting people at the center, harnessing their collective creativity to create dramatic transformation. [Follow me on my website](https://centered.work/articles/author/preston-chandler/page/www.centered.work) [Follow me on LinkedIn](https://www.linkedin.com/in/prestonchandler/) ## Stories by Preston --- Consulting ### [Most Brainstorms Waste Time (What to Do Instead)](https://centered.work/articles/most-brainstorms-waste-time-what-to-do-instead) Sticky notes on the wall. Whiteboard scribbles. A lot of head nodding. Maybe even a burst of energy. And then... nothing. Preston Chandler Feb 11, 2026 Consulting ### [Agile Alone Isn’t Enough: Why Real Transformation Requires Process Improvement Too](https://centered.work/articles/agile-alone-isnt-enough-why-real-transformation-requires-process-improvement-too) Agile, for all its strengths, isn’t designed to fix everything. Preston Chandler Jan 28, 2026 Consulting ### [The Prototype Paradox: Why Low Fidelity Creates High Confidence](https://centered.work/articles/the-prototype-paradox-why-low-fidelity-creates-high-confidence) When something looks complete, we naturally assume it is complete. We stop thinking critically and start responding politely. Preston Chandler Jan 14, 2026 Consulting ### [The Hidden Cost of Certainty: Why Overconfidence Kills Great Products](https://centered.work/articles/the-hidden-cost-of-certainty-why-overconfidence-kills-great-products) Certainty is seductive. It feels like confidence. It looks like leadership. It lets us believe we’re in control of an unpredictable process. Preston Chandler Dec 17, 2025 Consulting ### [The Collaboration Gap: Why Cross-Functional Teams Aren’t Actually Collaborating](https://centered.work/articles/the-collaboration-gap-why-cross-functional-teams-arent-actually-collaborating) Coordination keeps people informed. Collaboration creates something new together. Preston Chandler Dec 3, 2025 Consulting ### [From Predicting the Future to Shortening the Distance to It](https://centered.work/articles/from-predicting-the-future-to-shortening-the-distance-to-it) Traditional leadership often rewards those who can make bold predictions and stick to them. That worked in a world where markets moved slowly and... Preston Chandler Nov 19, 2025 Consulting ### [Stop Refining, Start Collaborating: Rethinking the Role of Product Ownership](https://centered.work/articles/stop-refining-start-collaborating-rethinking-the-role-of-product-ownership) If you’re a Product Owner who spends most of your week in refinement sessions, prepping Jira tickets, writing acceptance criteria, and managing a... Preston Chandler Nov 5, 2025 Consulting ### [Why “Best Practices” Are Killing Your Innovation](https://centered.work/articles/why-best-practices-are-killing-your-innovation) Best practices are backward-looking. They’re based on what worked for someone else, in a different context, with different people, at a different... Preston Chandler Oct 22, 2025 Consulting ### [The Metrics That Are Slowing You Down](https://centered.work/articles/the-metrics-that-are-slowing-you-down) They had been measuring predictability, efficiency, and control—and so that’s exactly what they got. But those metrics, as it turned out, were... Preston Chandler Oct 8, 2025 [1](https://centered.work/articles/author/preston-chandler/page/1) ... [2](https://centered.work/articles/author/preston-chandler/page/2) [3](https://centered.work/articles/author/preston-chandler/page/3) [4](https://centered.work/articles/author/preston-chandler/page/4) ... [10](https://centered.work/articles/author/preston-chandler/page/10) ### Get notified of new insights Be the first to know about new insights into the world of innovation.  We send out monthly updates on what it takes to integrate innovation into your organization. ###### BLOG # Articles Explore actionable insights, strategies, and real-world frameworks to help teams innovate more effectively, solve complex challenges, and build a culture of resilient growth Consulting ### [Most Brainstorms Waste Time (What to Do Instead)](https://centered.work/articles/most-brainstorms-waste-time-what-to-do-instead) Sticky notes on the wall. Whiteboard scribbles. A lot of head nodding. Maybe even a burst of energy. And then... nothing. Preston Chandler Feb 11, 2026 Consulting ### [Agile Alone Isn’t Enough: Why Real Transformation Requires Process Improvement Too](https://centered.work/articles/agile-alone-isnt-enough-why-real-transformation-requires-process-improvement-too) Agile, for all its strengths, isn’t designed to fix everything. Preston Chandler Jan 28, 2026 Consulting ### [The Prototype Paradox: Why Low Fidelity Creates High Confidence](https://centered.work/articles/the-prototype-paradox-why-low-fidelity-creates-high-confidence) When something looks complete, we naturally assume it is complete. We stop thinking critically and start responding politely. Preston Chandler Jan 14, 2026 Consulting ### [The Hidden Cost of Certainty: Why Overconfidence Kills Great Products](https://centered.work/articles/the-hidden-cost-of-certainty-why-overconfidence-kills-great-products) Certainty is seductive. It feels like confidence. It looks like leadership. It lets us believe we’re in control of an unpredictable process. Preston Chandler Dec 17, 2025 Consulting ### [The Collaboration Gap: Why Cross-Functional Teams Aren’t Actually Collaborating](https://centered.work/articles/the-collaboration-gap-why-cross-functional-teams-arent-actually-collaborating) Coordination keeps people informed. Collaboration creates something new together. Preston Chandler Dec 3, 2025 Consulting ### [From Predicting the Future to Shortening the Distance to It](https://centered.work/articles/from-predicting-the-future-to-shortening-the-distance-to-it) Traditional leadership often rewards those who can make bold predictions and stick to them. That worked in a world where markets moved slowly and... Preston Chandler Nov 19, 2025 Consulting ### [Stop Refining, Start Collaborating: Rethinking the Role of Product Ownership](https://centered.work/articles/stop-refining-start-collaborating-rethinking-the-role-of-product-ownership) If you’re a Product Owner who spends most of your week in refinement sessions, prepping Jira tickets, writing acceptance criteria, and managing a... Preston Chandler Nov 5, 2025 Consulting ### [Why “Best Practices” Are Killing Your Innovation](https://centered.work/articles/why-best-practices-are-killing-your-innovation) Best practices are backward-looking. They’re based on what worked for someone else, in a different context, with different people, at a different... Preston Chandler Oct 22, 2025 Consulting ### [The Metrics That Are Slowing You Down](https://centered.work/articles/the-metrics-that-are-slowing-you-down) They had been measuring predictability, efficiency, and control—and so that’s exactly what they got. But those metrics, as it turned out, were... Preston Chandler Oct 8, 2025 [1](https://centered.work/articles/author/preston-chandler/page/1) ... [2](https://centered.work/articles/author/preston-chandler/page/2) [3](https://centered.work/articles/author/preston-chandler/page/3) [4](https://centered.work/articles/author/preston-chandler/page/4) ... [10](https://centered.work/articles/author/preston-chandler/page/10) ### Get notified on new marketing insights Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry. ## Accelerate your innovation journey For over a decade, we've partnered with leading businesses to transform and drive growth. 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